Our history
65+ years of expertise
GSM was founded in Montreal in 1958 by French-Canadian architect Jacques Guillon, who brought together an international, interdisciplinary team. As the city evolved into a symbol of modernity and multiculturalism—reaching its peak with the Expo 67 World Exhibition where GSM played a pivotal role—the studio developed the tools and methodologies needed to create exhibitions that captivated audiences and influenced generations of designers. Through decades of transformation and transmission, GSM has now evolved into GSM Studios, a name that better reflects our collaborative spirit, our production capacity, and our presence around the world.




