We are a global team of designers.

Our expertise

From concept development to design and production, we offer a full spectrum of services, shaping your ideas and bringing them to life.

- Concept Development
- Masterplanning
- Feasibility Studies
- Benchmarking
- Base Building Assessment
- Interpretive planning
- Narrative Design
- Content Development
- Research
- Storytelling
- Copywriting and scriptwriting
- Translation and adaptation
- Creative Direction
- Exhibition Design
- Physical Design and Accessibility
- Interior Design
- Industrial Design
- Interaction Design
- Art Direction & Graphic Design
- Branding & Wayfinding
- Consultation Planning
- Workshops
- Brainstorm Sessions
- Stakeholder Facilitation
- User Testing
- Focus groups
- Plans
- Drafting and drawing
- Procurement and tender coordination (Contractor Management)
- Site Supervision
- Quality Control
- Art Direction
- Storyboards
- Multimedia Production
- UX & UI Development
- Proof of Concepts
- Prototyping & User Testing
- Creative Engineering
- Budgeting & Scheduling
- Scheduling
- Procurement
- Cost Management
- Project Oversight
- Resource Management

Our team

We are passionate creators, connecting people with stories that inspire.

Eric Demay
Eric orchestrates best-in-class cultural projects for clients globally. He is dedicated to fostering a team that pushes the boundaries of spatial storytelling, manages global operations, and helps museums and brands bring their unique visions to life.
Eric DemayPresident & CEO, Montreal
Erika Kiessner
With 20+ years of experience, Erika leads the design and development of engaging and inclusive experiences for museums and cultural institutions worldwide. Her approach is rooted in discovery, uncovering stories that resonate with visitors from diverse backgrounds.
Erika KiessnerSenior Creative Director, Montreal
François Bellehumeur
François drives projects of every scale with unwavering dedication. With 30+ years of experience and extensive knowledge of the project development process at all stages, he leads our multidisciplinary teams to deliver seamless, world-class exhibitions on a global scale.
François BellehumeurStudio Director, Montreal
Nathanaël Meyer
Nathanaël brings 25+ years of leading high-profile exhibitions and premier attractions worldwide. He is dedicated to cultivating the next generation of design talent, guiding the team through a thoughtful creative process, transforming complex ideas into immersive experience.
Nathanaël MeyerHead of Design, Montreal
Fiona Ng
Since 2003, Fiona has been the driving force behind GSM Singapore, leading with excellence and innovation. By fostering deep-rooted client trust, she ensures every project reflects a commitment to the craft and the delivery of uncompromising quality and service.
Fiona NgManaging Director, Singapore
Fabien Lasserre
At the Paris studio, Fabien builds strategic connections with cultural institutions. As a seasoned architect and project director, he leverages his experience overseeing major exhibitions to cultivate new partnerships across Europe and MENA regions.
Fabien LasserreDirector, EMEA, Paris
Laure Cheung
Head of the Paris studio since 2024, Laure contributes decades of exhibition design expertise. She establishes project quality, timelines, budgets while fostering enduring clients partnerships, ensuring GSM’s high standards are consistently upheld across every project.
Laure CheungStudio Director, Paris
Michel Lavoie
With over two decades of experience, Michel brings a seasoned and versatile creative vision to GSM. He leads the graphic design teams in transforming communication into immersive visual narratives that define the visitor experience at every scale.
Michel LavoieHead of Art Direction & Graphics, Montreal