We design experiences that are engines of transformation
We design experiences that are engines of transformation
We embark on creative partnerships with visionary leaders, understanding their mission, sharing their values, and crafting transformative journeys that have enduring impact. Together, we invite visitors into narrative experiences that examine the past, engage with the present, and offer galvanizing visions of the future.
Explore our approach Recent Work
Recent Work
City of Montreal
MEM — Centre des mémoires montréalaises
MEM — Centre des mémoires montréalaises
National Museum of Singapore
Singapore Odyssea: A Journey Through Time
Singapore Odyssea: A Journey Through Time
Parc Marie-Victorin
Mysterious Carnivores
Mysterious Carnivores
With studios rooted in local culture, we are active around the world.
Meet our teamWith studios rooted in local culture, we are active around the world.
Département de l'Aube
Cité du Vitrail
Cité du Vitrail
Sarawak Museum Department
Borneo Cultures Museum
Borneo Cultures Museum
Aga Khan Museum
Light: Visionary Perspectives
Light: Visionary Perspectives
“There is nothing more inspiring to stage when there is a rich history and tremendous craft to tell.”
View Project
House of Cointreau
Cointreau Distillery
Cointreau Distillery
Journal
Journal
News about our projects, our team, and the ideas that inspire us.
Press ReleaseMarch 17, 2026
GSM Project is now GSM Studios
NewsroomFebruary 25, 2026
Exploria, a new nature-themed attraction, at the Mandai Wildlife Reserve
Press ReleaseApril 13, 2025
GSM and Justine Emard create the permanent exhibition for the France Pavilion at Expo 2025 in Osaka
StudiosNovember 1, 2024
+1 at our Paris studio
NewsroomJanuary 1, 2024
Upcycling design with Plastic: Remaking Our World
InsightsNovember 8, 2021
Inspiring the next generation of critical thinkers, problem solvers and innovators
NewsroomJanuary 27, 2021
Personal stories at the Asian Civilisations Museum
Let’s create better.
Together we can cultivate empathy, connection, civic engagement, informed decision-making and critical thinking.